How Data Ownership Shapes the Web

There’s a whole sub-genre of doomscrolling devoted to how Big Tech uses data in unsettling and nefarious ways. So much so that it can be tempting to all but eliminate your digital footprint, or shrug and accept that “you are the product.”

Our colleagues at Mozilla Rally offer a more appealing middle ground: The opportunity to become an active participant in how your data is used. By allowing people to donate their data to highly-vetted research studies, Rally works to build a better internet and fight back against exploitative tech. As they put it, “It’s a big issue that matters to all and that means we can all help.”

Here, their team shares a collection of articles that show the multiple impacts of lack of research and data access—examples of the type of fuzzy data security that fuels their mission.