Former Apple and Audi designers have unveiled the Amble One, a street-legal electric buggy designed for niche mobility, starting at an accessible $25,000. Hailing from Lisbon, Portugal, its minimalist design draws inspiration from NASA's lunar rover and boasts a premium feel.
The Amble One targets areas where a traditional car feels out of place, like coastal paths, private estates, or routes between luxury villas. Think of it as Apple's take on a golf cart, but taken much further. The company positions it as a new category of lightweight EV for short-range travel.
Key specs include a range of over 60 miles, a top speed capped at 40 mph, and a five-hour charging time from a standard home outlet. Crucially, its curb weight is under 450 kilograms (992 pounds), allowing it to qualify as an L7e vehicle in Europe, permitting public road use without car classification. This weight target was achieved partly through its open, doorless design.
The founding team brings serious automotive and design credentials. CEO Adrien Roose co-founded premium e-bike brand Cowboy, while design lead Julian Hoenig previously worked on Apple's Vision Pro and the canceled Project Titan car program, alongside extensive stints at Audi. The design language features premium materials like aluminum, leather, cotton, and cork, with an "unapologetic" flat windscreen and a dashboard bar designed to accept standard bike accessory mounts.
Hoenig confirmed the Amble One is directly inspired by the NASA moon buggy, emphasizing a visible electric platform, similar to the lunar rover. While no tech from Apple's defunct car project made it in, the philosophy of selecting the right material for the job and letting manufacturing influence form was carried over. The Amble One is also configurable, with options for rear seat folding, canvas weatherproofing, and a lockable front box. Hard doors are not planned for this model, but a future "Amble Two" is in development, aiming for a 2029 release with more conventional car features like removable doors and a hardtop.
Amble aims to carve out a niche by offering a purpose-built, fun, and more affordable second vehicle for families, contrasting with the larger, more expensive EVs like Tesla or BYD. With initial orders from luxury properties like Amangiri and Six Senses, and consumer preorders now open for Europe and the US, Amble appears to be making a strong debut in the premium micromobility space.
