Apple is gearing up for a major event today, with the highly anticipated folding iPhone expected to steal the spotlight. Reports suggest the device, potentially dubbed the iPhone Ultra, could retail for over $2,000 and hit shelves alongside a new Pro iPhone model later this September.
The event, kicking off at 10 am Pacific, will feature live coverage from Apple Park in Cupertino. While the premium folding and Pro iPhones are slated for a September release, the base model iPhone 18 might see a delay until early next year. This extended wait could be attributed to rising manufacturing costs, the ongoing global chip shortage, and Apple's strategy to boost sales of its high-end devices.
Beyond the new iPhones, Apple is also anticipated to unveil updated Apple Watch and Watch Ultra models. A significant theme across these new devices will be the integration of Siri AI, Apple's latest artificial intelligence assistant. Expect discussions around enhanced chips, on-device AI capabilities, secure computing, and improved battery life.
Interestingly, several rumored smart-home products, including new HomePod speakers and a smart device leveraging Siri's Visual Intelligence, are not expected to make an appearance today. Similarly, AirPods featuring integrated cameras for enhanced Siri context might be showcased at a later event in September or October.
For those eager to watch the livestream, it will be available directly on this page. Alternatively, viewers can tune in via Apple's YouTube channel or the Apple TV app on any streaming device, even without a subscription to Apple's paid service. Watching on a larger screen will allow for a more immersive experience while keeping this live blog handy for real-time updates.
